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Joanne McKinney Discusses Brand Planning

  • Joanne McKinney - Interview - The Burns
  • Joanne McKinney is Chief Strategy Officer for the Burns Group, an independent Branding and Advertisi...
  • I actually think it's really interesting, the idea of brand, I think, is really misunderstood or eve...
  • 4/16/2016

Kathleen Carroll Discusses Misunderstandings About

  • Kathleen Carroll - Interview - The Brand
  • Kathleen Carroll started the Branding Clinic in 2000 with a mission to unearth consumer insights for...
  • Three things about consumer insights, I would say. The first is, when you get there, they?re so sim...
  • 9/24/15

Kathleen Carroll Discusses Keeping Up With Demogra

  • Kathleen Carroll - Interview - The Brand
  • Kathleen Carroll started the Branding Clinic in 2000 with a mission to unearth consumer insights for...
  • Well, one of them is that authentic attachment, you know, to your brand. And I also think they?re n...
  • 9/24/15

Kathleen Carroll Discusses Brand Management

  • Kathleen Carroll - Interview - The Brand
  • Kathleen Carroll started the Branding Clinic in 2000 with a mission to unearth consumer insights for...
  • When a brand?s doing well, everything is great, everyone?s career is great and they?re all claiming ...
  • 9/24/15